About me
Hi, I'm Jay Pitkänen. Professional marketer and content strategist. I solve business problems.
Click here to download my CliftonStrengths personality profile, if you're into that sort of stuff.
Breaking down business problems, one step at a time
I'll admit.
Writing blog content, filming videos, designing sales funnels, and writing sales copy is ... fun. But there's always been one thing that I love doing over everything else:
Planning the journey.
Every project must begin with a carefully defined, measurable goal. Without a goal or purpose, all the content in the world is just aimless noise.
That's where I come in.
My job is to help you define your marketing goal and break it down into a series of actionable steps. I help you set accurate progress and performance indicators, make backup plans, and deploy minimum viable products to get instant market feedback. I help you reach your marketing goals every time with minimal risk.
Most importantly, I help you answer the question "what can I do today to get closer to my goal?"
Welcome to my world. I solve business problems, one step at a time.
Skills
The portfolio website you're looking at is built on Github Pages using Bootstrap, HTML, CSS, and Javascript.
Here are some other skills and technologies I use daily:
CV / Resume
Content Marketing Manager with 7+ years experience turning business goals into actionable content marketing initiatives. Using latest SEO tools and AI technologies, I create content marketing campaigns to increase traffic, sales and visibility while remaining budget conscious.
Click here to download my full 2024 PDF resume.
Please find the important highlights below:
Summary
Jay Pitkänen
- Helsinki, Finland
- jayrrm@telegram
- jay@ratracemaverick.com
Education and Certificates
Aalto University - Master of Economics
2006 - 2010
Helsinki, Finland
freecodecamp.org
2021 - 2022
Learning programming: Python, Javascript, Node.js, and Django. Click here to see my certificates.
Authority Hacker Pro-course
2018 - 2019
Affiliate website building course
Employed 3 people, created SEO content for website incaseofcamping.com. Sold for $6k profit after 10 months.
Professional Experience
AI Content Manager - Smash Digital
March 2023 - Present
Remote
- Using ChatGPT and SurferSEO to produce 5 articles weekly on difficult topics, indistinguishable from human written content.
- Ranked articles for Ahrefs KW difficulty 20 within weeks
- Managing human writers, writing article briefs
- Hiring assistant researchers for more effective GPT content generation
Marketing Strategist - RRM Consulting
2019 - 2023
Remote
- Migrated client from expensive and ill-equipped CMS (content management system) saving time and money (60+h/mo, $3000/yr)
- Revised client marketing strategy for immediate 10% increase in ROA and possibility to scale
- Solved 50+ tech support tickets regarding marketing software, online teaching platforms, email automation, sales platforms, etc.
- Created marketing strategy to grow $8M company to $20M within 3 years
- Content marketing strategy and roadmap for dozens of small business owners to increase lead generation and sales
- Created 40+ Wordpress blog websites for coaches and service providers
- Researched and wrote positive ROI SEO blog articles and coached business owners on writing their own articles
- Set up countless shared hosting (Namecheap, Siteground, WPX Hosting) for clients
- Wrote Python scripts for web scraping (BeautifulSoup) and automation (Selenium)
Marketing Manager - Attract With Your Energy Inc.
2017 - 2019
Remote
- Blog editor: weekly conversion focused coaching article for lead generation with average conversion rate of 20%
- Designed IT infrastructure to make 20+ weekly coaching sessions possible in a fully remote company travelling constantly
- Website development and paid membership site design for a clientbase of 1500 people
- Social media management of Facebook group with over 3000 active members
- Built and launched 5-figure online course product on Wordpress-based Thrive Apprentice and actively provided technical support for userbase
- Created marketing strategy and roadmap to grow company from $150k to $600k in 4 years
Content Marketer - Thrive Themes
2015 - 2017
Remote
- Wrote weekly data-driven SEO (Search Engine Optimized) articles for the Thrive Themes blog, many reaching 14000 shares and over 3000% ROI
- Recruited and lead training and development of 6 new content marketing writers
- Copywriting for landing pages, review pages and direct sales pages
- Created web content, email chains and sales funnels for multiple 6-figure product launches
- Owned main support channel for product affiliates, increased affiliate revenue by 10%
- Created 3-month internship program in Lisbon, including accommodation and catering for the duration
Portfolio
Here's a few of the countless projects I've worked on to show off my skills and experience.
- All
- Backend
- Marketing
- Frontend
Django: Basic Bug Tracker w/ PostgreSQL
Web Design: JS Bootstrap Portfolio
Web Design: Wordpress Lead Gen Website
Web Design: Website and Membership CRM
Copywriting: Sales Page for Coaching Program
Case Study: Scaling From $8M to $20M AAR
Case Study: $5,5K Affiliate Website in 10 Months
Copywriting: SEO Blog Post for Marketing Blog
Copywriting: Sales Page for Software
Services
As a content marketer and consultant, I offer a variety of services. Contact me using the form below.
AI Content Management
As a content marketer, I specialize in creating scalable content strategy. Using AI tools, it's easier than ever to increase the quantity of content. The real trick is to retain the high quality of content and keep it sounding HUMAN. If you need content, let's talk.
Marketing and Strategy Consultation
As a marketer and programmer, I love to find out how systems work. As a coach and teacher, I love to teach what I've learned to others. My favorite thing to do is help business owners create an actionable marketing strategy that works for them specifically, and help them take action on it.
Testimonials
I've had the pleasure of working with some amazing people. Here's what a few of them had to say.
Jay started coaching me at a time when I was ready to give up hope trying to figure out how to get my dying business out of the rut. Jay stopped me from the panic mode and helped me to calm down, using morning meditation and focus. A week later, I sent fives pitches, four receiving replies, two resulting in proposals, and one into a signed contract at the time of writing this reference. I highly recommend working with Jay as your coach. His advice rocks!
Heidi Medina
CEO, Talk With Heidi
Everything about websites is overwhelming to me. I had so many questions swimming around, to the point that my head hurt. But when I got a on a call with Jay things got instantly calm and clear. He gave outstanding advice. And after just following one thing he told me to do I felt a sense of excitement and direction that I haven't felt for a really long time.
Sabrina Gaffney
Copywriter and Brand Designer
Jay worked with us as a web developer and overall marketing specialist. I couldn't be happier with the website. Jay's expertise in WordPress, HTML, and CSS was evident from the start as he was able to seamlessly take the mess which we called a sales process and turn it into a smooth lead gen machine and integrate it with Kajabi, which I know can be difficult. Jay was also always willing and available to figure things out at moment's notice should he not immediately know how to do something, which was such a huge help to me as a perfectionist.
Ed Barker
CEO, Genuine Attraction
"If you care about having high quality content more than about word count and keyword density (as any sane marketer should), then Jay provides the kind of content you're looking for."
Shane Melaugh
CEO, Thrive Themes
Contact
You can get in touch with me immediately using the form below. Recruiters, hiring managers, professional inquiries welcome.
